When cutting edge packaging technology combines with inspirational design to create genuine brand differentiation, the teams behind a development can take justifiable pride in the achievement. After securing a gold trophy 2 months ago, Trivium Packaging’s original metal can designs in 2019 for Gaya Coffee gained the company the added satisfaction of a much coveted 2020 iF Design Award.
The highly competitive awards, now in their 67th year, attracted a record entry of 7,298 innovative products that were launched in 2019, making life very challenging for the 78 distinguished international judges. They had no hesitation in declaring the Gaya can a winner in the Packaging Discipline.
Manufactured at Trivium’s manufacturing plant in Deventer, the Netherlands, for its Dutch customer Concept Drinks, the exquisitely-designed shaped can was made possible by several innovations along the supply chain. Notable was the expansion of the can size by an impressive 26 per cent under 40 bar pressure to achieve the desired shape.
Another distinguishing feature of the patented design is gold printing on both the lid and the base of the can, complementing the gold speckled printing over the sophisticated dark green body.
Guus Backelandt, co-owner of Gaya Gold Coffee is thrilled with this latest award and adds, “Concept Drinks came to Trivium with a challenging concept where the packaging has to express the premium brand DNA of our product. Both Trivium’s technical know how and creativity, as well as constantly seeking the boundaries of what is technically possible, made this whole project such a success.”
Trivium’s Martin de Olde, Head of Marketing and Business Development in Europe views the accolade as an important milestone in contemporary metal packaging: “For the Gaya can to have won over the judges demonstrates the value of high quality metal cans as stylish and functional, able to fulfill the most demanding marketing, branding and environmental requirements.”