Trivium is celebrating the international design award for its Cocinero aerosol! Manufactured for brand owner Molinos Rio de la Plata, the Cocinero aluminium aerosol for sunflower oil was awarded by the 2020 International Metal Decorating and Packaging Association (IMDPA) for exceptional quality and precise consistency in the pursuit of decorating and packaging excellence.
According to new research by Trivium Packaging, nearly three-quarters (74 percent) of consumers are willing to pay more for sustainable packaging. The report, developed in partnership with Boston Consulting Group, surveyed participants for their preferences related to sustainable packaging along with their willingness to pay more for products with environmentally friendly packaging.
Key report findings also include a majority of consumers who identify as environmentally aware, with more than two out of three consumers citing environmentally friendly, recyclable packaging as important. And of the 74 percent who said they would pay more for sustainable packaging, nearly one-fourth are willing to pay for an increased cost of 10 percent or more.
“This increased consumer awareness, driven by increased media coverage of the environmental impacts of pollution and large corporations transitioning away from plastics1, whether it’s straws or grocery bags, truly underscores our findings,” said Michael Mapes, CEO, Trivium Packaging. “Consumers’ focus is on sustainable living now more than ever, and they’re willing to pay to protect the planet. This presents brands a real opportunity to impact purchasing decisions by offering environmentally friendly options for their consumers.”
Report findings also show that nearly half of consumers actually shy away from harmful packaging. Of those consumers avoiding harmful packaging, 68 percent associate plastic with ocean pollution. According to research published by the American Association for the Advancement of Science, more than 8 million pieces of land-based plastic waste enters the ocean2.
“With relatively low post-consumer recycling rates (single use) plastic continues to have an environment impact. In recent years, research has shown that approximately 79 percent of plastic accumulates in landfills or the environment3”, said Jenny Wassenaar, Vice President Sustainability, Trivium Packaging. “The metal packaging industry, a steady supporter of federal and global policy for climate change, is well positioned to champion climate action, since metal packaging recycles forever4 with high post-consumer recovery rates.”
Along with the large number associating plastics with ocean pollution, the report shows that almost 60 percent of consumers say they are less likely to buy a product in harmful packaging. And of those consumers who associate plastic with being harmful, they cite it as being 80% more harmful than metal.
“The research shows us the emphasis consumers have placed on evolving our packaging options to lessen our impact on the environment,” said Mapes. “There has never been a better time to back the compelling case for metal as a much more environmentally friendly and sustainable packaging alternative.”
The survey was conducted by the Boston Consulting Group and includes responses from more than 15,000 U.S., Europe and South America consumers.
To download the full report, please visit our website at www.triviumpackaging.com
How brand owners can communicate sustainability performance more effectively
Jenny Wassenaar, VP Sustainability at Trivium, highlights how brand owners could take the next step and show that their packaging is truly sustainable, taking into account the ability to protect products during transportation, expected shelf life, and how these factors impact expected food waste.
White paper: The holistic approach to measuring sustainability
Packaging material selection has become more complex in this era of increased environmental awareness. The importance of sustainability is undeniably growing. In this white paper, we present an approach to a Holistic Packaging Sustainability Assessment that expands traditional LCA methods to account for circularity while also factoring in the impact of packaging materials on the waste stream and improving shelf life.
Brand’s history captured in a quartet of delightful illustrations
Behind many popular brands lies an interesting history and many intriguing stories. Trivium has been responsible for some memorable examples, and the pick of the 2020 collection is likely to be the limited edition sardine cans celebrating the 100th anniversary of Pointe de Penmarc’h.
Building a beverage brand on sustainability
Proud Source Water’s strategy for succeeding in the highly competitive bottled water market was to appeal to both environmentally conscious and quality-conscious consumers. Key to achieving that goal was product packaging that had the lowest possible end-of-life impact but also met requirements for durability and resealability.
Farrow & Ball enhances brand image with Trivium Metal Packaging
Farrow & Ball has built its brand on the pillars of beauty and eco-friendliness. With Trivium metal cans printed and produced in various sizes from 750 ml to 5 L, the brand has established a recognisable and iconic package that matches the quality of the contents.
Trivium Packaging is proud to announce that its manufacturing facilities in La Flêche and Moëlan, France have again achieved the International Organization for Standardisation 14001 certification. ISO 14001 is the most updated standard of its kind and focuses on environmental management systems and performance.
Trivium launches Digital Colour Proofing
The name Trivium comes with a pedigree that represents some of the most outstanding aerosol and dispensing packaging developments in the cosmetic and personal care sector. Digital Colour Proofing (DCP) is a unique service to customers that provides greater control and flexibility throughout the packaging design and development process to reduce lead times and meet requirements for smaller and changing volumes.
To contribute to the growing demand for infant formula products, Ausnutria and Trivium will soon be starting construction of a brand-new joint venture facility at Ausnutria’s production site in Heerenveen, the Netherlands. A shared investment between Ausnutria, a leading infant formula manufacturer and Trivium, one of the world’s leading metal packaging producers, will result in the opening of a more than 10.000 m² can manufacturing plant in 2020.
- Nicole Tauster
- Company News
- Created 22 Apr 2020
- Modified 09 Jun 2020
- Hits 822